Wednesday, June 3, 2009
Capital One: The Most Expensive Picture You Will Take
Capital One No Hassle Card has to have some of the most interesting marketing available in the credit industry. For about 2 years, 50% of their television marketing has been focused on the customization of the appearance of the card. This has been a building theme in the credit industry, having a custom card. From Barbie to Bass Pro, from Rolling Stones to cats, you can find any image on a card. The Capital One card is now allowing you to put your own pictures on your card. Having spent 2 years getting out of debt, the notion seems interesting that your average Joe will watch TV and see the commercial and be suddenly inspired to take out a line of slavery, I mean debt, just as long as they can have their picture of themselves holding their prized bass. Since this is so successful, perhaps I should sell 2x3’ plastic photos of people and charge them $200.00 per month over 10 years for them to have the privilege of carrying a card with my logo across their picture. Have we really become so dumb.
Posted by jrchaard at 8:34 AM